Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target cost-per-acquisition (TCPA)
• Target impression share
• Target return on ad spend (Target ROAS)
• Maximize clicks ✅

Correct Answer

Maximize clicks ✅

Explanation

Martha should choose “maximize clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because maximize clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when extra budget is received
4. Upper funnel keywords that have high assist value in conversion

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