Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Below is the answer and explanation for the question marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- Consideration-focused bidding
- Awareness-based bidding
- Retention-focused bidding
- Conversion-focused bidding âś…
 correct answer
Conversion-focused bidding âś…
explanation
If Marie is trying to maximize specific user actions after the click, she should choose Conversion-focused bidding.  Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.
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