Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

• Custom Intent audiences
• Demographic targeting ✅
• In-Market audiences
• Affinity audiences ✅
• Standard remarketing

Correct Answer

• Affinity audiences ✅
• Demographic targeting ✅

Explanation

Demographic targeting and Affinity audiences: For building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.

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