Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of search results. What else might he do to improve his ad rank?

Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of search results. What else might he do to improve his ad rank?

• Remove ad extensions.
• Reduce the number of words in the ad.
• Control user signals and attributes.
• Create a helpful, relevant landing page for the ad. ✅

Correct answer

Create a helpful, relevant landing page for the ad. ✅

Explanation

Landing page experience is Google ads’ measure of how well your website gives people what they’re looking for when they click your ad.

The experience you offer affects your ad rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.

Given above is the answer and explanation for the question Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of search results. What else might he do to improve his ad rank?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop.