Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome?

Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome?

• Janelle can adjust bids daily to ensure the campaign stays on target.
• Janelle can set location targeting at the ad group level.
• Janelle can provide the system with abundant data and time. ✅
  
• Janelle can evolve campaign strategy over time. ✅
  
• Janelle can set bids and budgets strategically. ✅
  

Correct answer

• Janelle can provide the system with abundant data and time. ✅
  
• Janelle can evolve campaign strategy over time. ✅
  
• Janelle can set bids and budgets strategically. ✅

Explanation

There are three major guideposts on your journey to app campaign excellence, the first of which is to set the right boundaries. The most straightforward way for a marketer to guide machine learning toward success is by setting an appropriate bid and budget. Once you’ve set the bid and budget for your app campaign, make sure you give the machine learning system the two things it needs most, Data and time to learn from that data. The strategy behind your app campaigns will likely shift over time, and your job as a marketer is to set the boundaries accordingly.

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