Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta.

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta.

• Buy more ad inventory in that region ✅
• Limit the number of times an individual in that region sees the ad
• Lower the bid for inventory targeting that region
• Run remarketing campaigns only in that region.

Correct Answer

Buy more ad inventory in that region ✅

Explanation

Conversion tracking allows you to attribute results, like increased sales or newsletter sign ups, to a specific campaign. With this knowledge, you can allocate your budget to maximize your campaign’s performance.

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