Categories
Inbound Marketing
Definition:
A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item.
Information:
Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound advertising, a purchaser has to approach the seller before the latter can employ any sort of promotional techniques.
Sites:
HubSpot: Inbound Marketing Hub
Helpful Articles to Understand Inbound Marketing:
The 2011 State of Inbound Marketing
SlideShare (2011)
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