Below is the answer and explanation for in which two tags can the keyword macro (%k) be added?

In which two tags can the keyword macro (%k) be added?

• Floodlight.
• Impression event. ✅
  
• Placement.
• Tracking ad. ✅
  

Correct answer

• Impression event. ✅
• Tracking ad. ✅

Explanation

The %k macro expands into a sub string found in the ad tags (specifically, in the request URL). You can use this macro to display user-entered keywords in creatives.

It works in:

• Click-through URLs.
• Tracking ads.
• Redirect URLs.
• Creative code (all types).
• Frame headers.
• Impression event tags.
• Click event tags.
• OBA icon resource.

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