Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

Which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

• A travel app looking to increase their user base by 50% in the next six months.
• An entertainment app provides unlimited video views to users.
• A dating app earns $50 in revenue every time an app user upgrades to Premium level. ✅
  
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. ✅

Correct answer

• A dating app earns $50 in revenue every time an app user upgrades to Premium level. ✅
  
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. ✅

Explanation

In this scenario, focusing on in-app actions means that the campaign will optimize for users who are likely to perform a specified action within the app, with a focus on delivering those actions at your target cost-per-action (tCPA). By selecting in-app actions as the focus of your campaign, you want to get users who install the app and are likely to perform the in-app actions of your choice. Upon selecting in-app actions, you’ll automatically be asked, “Which actions are most important to you?” You can then pick an event from the list of conversion events you defined in your analytics tracking tool.

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