Below is the answer and explanation for in multi-channel funnel reports, how are default conversions credited?

In multi-channel funnel reports, how are default conversions credited?

• Second to last campaign, search, or ad.
• Last campaign, search, or ad. ✅
• Equal credit along the conversion touchpoints.
• First campaign, search, or ad.

Correct answer

Last campaign, search, or ad. ✅

Explanation

The multi-channel funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google Analytics individual qualification exam: Google Skillshop