Below is the answer and explanation for imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?

Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?

• Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
• Pitch the idea of growth-driven design, and focus on the continuous improvement, experimentation, and user research.
• Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset. ✅
  
• Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.

Correct answer

Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset. ✅

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