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If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Below is the answer and explanation for the question if the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift ✅

correct answer

Views, impressions, unique users, awareness lift, and ad recall lift ✅

explanation

Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Awareness

  • Views
  • Impressions
  • Unique users
  • Awareness lift
  • Ad recall lift

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible. 

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