Definition:

As compared to plain text email, this email is designed by employing HTML.

Information:

The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with plain text. HTML helps in de-cluttering email inboxes to differentiate itself from its competitors. A few of the offered items are: graphics, background shades, and text formatting. Better response rates can be obtained by communicating more effectively when one uses HTML email, provided it is utilized properly. However, its slower loading continues to pose problems, as also with webpages.

HTML email has been criticized by security and privacy monitors for the issues associated with it. For example, it is able to embed scripts and cookies within emails. Although the same risks are related to surfing on the web, there you can choose which sites you wish to view. Contrarily, on email, spammers with malicious intentions might visit you.