Below is the answer and explanation for the question how would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

• Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
• Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
• In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
• Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic ✅

Correct answer

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic ✅

Explanation

Compare conversion rates for mobile as a whole, and for each mobile platform, with conversion rates for desktop. Your conversion rates for mobile should be consistent with those for desktop.

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