Below is the answer and explanation for how does the setup for a programmatic guaranteed deal differ from a preferred deal?

How does the setup for a programmatic guaranteed deal differ from a preferred deal?

• The publisher needs to agree on the targeting and categories for an open auction deal.
• The publisher needs to agree on number of impressions and fixed price for a programmatic guaranteed deal. ✅
  
• Programmatic guaranteed deals are available in the insertion order’s inventory source targeting.
• The publisher sets up line items in display & video 360 for any programmatic guaranteed deals.

Correct answer

The publisher needs to agree on number of impressions and fixed price for a programmatic guaranteed deal. ✅

Explanation

A preferred deal is an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments. Preferred deals provide advertisers with first-look access to custom, non-guaranteed inventory at a fixed CPM.

The above answer and explanation are for the question how does the setup for a programmatic guaranteed deal differ from a preferred deal?

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