Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign?

Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign?

• Update campaign settings daily.
• Adjust bids regularly.
• Set boundaries. ✅
  
• Provide a lot of good data. ✅
  
• Evolve the strategy. ✅

Correct answer

• Set boundaries. ✅
  
• Provide a lot of good data. ✅
  
• Evolve the strategy. ✅

Explanation

There are three major guideposts on your journey to App campaign excellence, the first of which is to set the right boundaries. The most straightforward way for a marketer to guide machine learning toward success is by setting an appropriate bid and budget.
Once you’ve set the bid and budget for your App campaign, make sure you give the machine learning system the two things it needs most, data and time to learn from that data.
Machine learning automates many of the tasks involved in running an app campaign, but remember, you can’t just “set it and forget it.” The strategy behind your app campaigns will likely shift over time, and your job as a marketer is to set the boundaries accordingly.

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