Below is the answer and explanation for healthy Life HQ10, a Health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app?

Healthy Life HQ10, a health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app?

• To drive more fitness video views.
• To move customers from using the app to using the website.
• To help improve overall mobile ROI. ✅
  
• To close the loop on mobile conversions. ✅
  
• To deliver a seamless mobile experience. ✅

Correct answer

• To help improve overall mobile ROI. ✅
  
• To close the loop on mobile conversions. ✅
  
• To deliver a seamless mobile experience. ✅

Explanation

Users want what they want, when they want it — and they move across apps and web to find it. So building a seamless user experience is key to customer retention and business growth. The ability to measure user behavior cross-platform is just as critical.

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