Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

• Yes. The system needs a minimum of 30 unique conversion events across 30 days.
• No. The system needs a minimum of 3,000 unique conversion events across 30 days.
• Yes. The system needs a minimum of 10 unique conversion events across 30 days.
• No. The system needs a minimum of 300 unique conversion events across 30 days. ✅

Correct answer

• No. The system needs a minimum of 300 unique conversion events across 30 days. ✅

Explanation

For a campaign to run well, you’ll need to have at least 300 unique user-completed conversion events (install or in-app action) over a 30-day period. Conversion events that happen more frequently mean that Google ads has more data for learning how to find new users that perform that action.

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