Below is the answer and explanation for the question Google helps marketers connect with people using what three kinds of data?

Google helps marketers connect with people using what three kinds of data?

• Passion, purchase intent, and personalization ✅
• Declared, social, and offline
• Demographic, purchase intent, and declared
• Declared, matched, and demographic

correct answer

Passion, purchase intent, and personalization ✅

explanation

Google helps marketers connect with the right people by using deeper layers of information to understand who they are and what they want in the moment. This includes:

• Passion: Connecting with people based on their passions using Google’s affinity audiences and custom affinity audiences
• Purchase intent: Connecting with people based on their purchase intent using Google’s in-market audiences
• Personalization: Connecting with people with personalized targeting using the brand’s first-party data. This is done using Google customer match, similar audiences, and remarketing.

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