Below is the answer and explanation for the question Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

• Last Non-Direct Click model ✅
• First Interaction model
• Last Interaction model
• Linear model

Correct answer

Last Non-Direct Click model ✅

Explanation

The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. Analytics uses this model by default when attributing conversion value in non-Multi-Channel Funnels reports.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google Analytics individual qualification exam: Google Analytics individual qualification exam at Skillshop