Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his display campaign?

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.

Which marketing objective should Frank choose when creating his display campaign?

• Build awareness
• Drive action
• Increase sales
• Influence consideration ✅

Correct Answer

Influence consideration ✅

Explanation

Frank, who offers lessons and sells scuba diving equipment wants to engage with users who are researching scuba-diving lessons. Frank should choose the influence consideration objective while creating his display campaign.

When you want to engage with users that are actively researching products or services, Google recommends selecting influence consideration as your display campaign marketing objective.

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