Below is the answer and explanation for for floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

For floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

• The tag needs to be set as INS tag with mobile capacity.
• A global site tag (gtag.js) must be used.
• Device ID needs to be passed into the dc rdid parameter. ✅
  
• The tag needs to be assigned an app ID.

Correct answer

Device ID needs to be passed into the dc rdid parameter. ✅

Explanation

dc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. This parameter is required. The publisher must pass a value into this parameter in order to enable in-app conversion tracking.

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