Below is the answer and explanation for for a Google app campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

For a Google app campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 500
• 20
• 10
• 100 ✅
  

Correct answer

100 ✅

Explanation

A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100.

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