Below is the answer and explanation for the question during the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease bidding portfolio by 1 low-performing keyword
• Increase bidding portfolio by 2 new keywords
• Decrease maximum bid in the bid strategy setting 40% ✅
• Decrease CPA target of bid strategy 60%

Correct answers

Decrease maximum bid in the bid strategy setting 40% and Decrease CPA target of bid strategy 60% ✅

Explanation 

Do nothing in the first week after you launch a Search Ads 360 bid strategy.

During the first two weeks, search ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, search ads 360 will engage in startup learning behavior for those keywords.

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