Below is the answer for Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify similar audiences? For the question

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option.

What information is used to identify similar audiences?

• Input from specific landing pages and keywords.
• Input from keywords, URLs, and apps.
• Audience interest around different topics ✅
• Users actively researching and intending to buy new products or services.

Correct Answer

Audience interest around different topics ✅

Explanation

Influence consideration will help Diana who is running a successful remarketing campaign and wants to expand her reach. She can obtain information about the audience’s interest in different topics using the similar audiences option.

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