Below is the answer and explanation for cross-environment conversion methodology takes into account what data sources?

Cross-environment conversion methodology takes into account what data sources?

• Data pools, cookies, audience IDs.
• Cookies, SDKs, audience data.
• Device types, OS, cookies.
• Resettable device IDs, cookies, anonymized Google sign-ins. ✅
  

Correct answer

Resettable device IDs, cookies, anonymized Google sign-ins. ✅

Explanation

Cross-environment reporting links together cookies (for web), resettable device IDs (for mobile apps), and anonymized Google sign-ins, to identify a user across different environments. This allows Google to determine the path taken by the user, from first seeing an ad to conversion. No data about the specific user is retained and all reporting is anonymized.

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