Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

Cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

• A 60-second landscape video asset.
• A 60-second portrait video asset.
• A carousel video asset.
• A square video asset. ✅

Correct answer

A square video asset. ✅

Explanation

Provide multiple videos of each ratio for full coverage: portrait (2:3), square (1:1), and landscape video (16:9). To accommodate different user mindsets and preferences, upload videos with diverse lengths, ranging from 10 to 30 seconds.

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