Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind.

Why would Colin choose “Build awareness” as his marketing objective?

• He wants to engage with users who intend to purchase his products and are actively researching them.
• He wants to generate dynamic ads to reach specific audiences.
• He wants to leverage Google’s automation technology to drive direct sales of his products.
• He wants to get his display ads in front of as many people as possible. ✅

Correct Answer

He wants to get his display ads in front of as many people as possible. ✅

Explanation

Colin choose “Build awareness” as his marketing objective. Because he wants to get his display ads in front of as many people as possible. When you want to reach a broad audience and maximize your brand exposure, Google recommends you to select build awareness as your display campaign marketing objective.

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