Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review?

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review?

• Average cost per in-app action.
• Number of best assets.
• Number of installs. ✅
  
• Average cost per install. ✅
  

Correct answer

Number of installs. ✅

Average cost per install. ✅

Explanation

Campaign reporting will help you use metrics like “installs,” “in-app actions,” “cost/install,” and “cost/in-app actions” to assess if your campaign is performing to your expectations.

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