Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the ad rank?

Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the ad rank?

• Making the headline bold to potentially improve the eCTR.
• Using colors in the message text to improve quality score.
• Incorporating an image to make the ad more enticing.
• Adding seasonal messaging during the holiday season. ✅
  

Correct answer

Adding seasonal messaging during the holiday season. ✅

Explanation

Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad. Create time- or location-specific ad text: test seasonal creative around holidays or special events, or test location-optimized creative.
Adding seasonal messaging during the holiday season might improve the ad rank of Brenda’s ad.

Given above is the answer and explanation for the question Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the ad rank?

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