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Glossary

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article

Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction ...

Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction Read article

The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is ...

The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is Read article

ARPPU, which stands for Average Revenue Per Paying User, is a crucial metric used by app marketers to determine the average amount of revenue generated by paying users and players ...

ARPPU, which stands for Average Revenue Per Paying User, is a crucial metric used by app marketers to determine the average amount of revenue generated by paying users and players Read article

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article

The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...

The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article