Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the ...
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the Read article →
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters ...
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters Read article →
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is ...
The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is Read article →
After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.
After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.
The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
Aggregation is a concept of market segmentation that assumes that most consumers are alike. A library of the past had an ‘opening day’ collection of materials, that could be found in most towns and cities. Today’s libraries ...
Aggregation is a concept of market segmentation that assumes that most consumers are alike. A library of the past had an ‘opening day’ collection of materials, that could be found in most towns and cities. Today’s libraries Read article →
Affiliate marketing is a way of advertising a business's products or services. In this kind of marketing, the advertiser only pays for real results – sales or registrations, or subscriptions. Affiliate marketing has four main players: the merchant (also ...
Affiliate marketing is a way of advertising a business's products or services. In this kind of marketing, the advertiser only pays for real results – sales or registrations, or subscriptions. Affiliate marketing has four main players: the merchant (also Read article →
Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. ...
Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. Read article →
Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads ...
Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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