Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, ...
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, Read article →
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim ...
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim Read article →
The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one ...
The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one Read article →
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume ...
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume Read article →
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also ...
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also Read article →
A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of ...
A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of Read article →
Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, ...
Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, Read article →
Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.
Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more ...
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more Read article →
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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