Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume ...
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume Read article →
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also ...
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also Read article →
A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of ...
A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of Read article →
Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, ...
Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, Read article →
Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.
Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more ...
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more Read article →
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the ...
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the Read article →
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters ...
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters Read article →
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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