Glossary

Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.

Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.

Demographic segmentation is usually related to dividing the market into particular groups based on variables such as gender, age, family size, education, income, occupation, religion, race and nationality.  

Demographic segmentation is usually related to dividing the market into particular groups based on variables such as gender, age, family size, education, income, occupation, religion, race and nationality.  

A depth interview is a lengthy, one-to-one structured interview, which examines in detail a consumer’s views about a product or service.  

A depth interview is a lengthy, one-to-one structured interview, which examines in detail a consumer’s views about a product or service.  

Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.  

Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.  

Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.

Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.

Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog ...

Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog Read article →

Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to ...

Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to Read article →

A distribution channel is the network of organizations necessary to distribute merchandise or services from the manufacturers to the end customers. This channel may consist of producers, distributors, wholesalers, and retailers.

A distribution channel is the network of organizations necessary to distribute merchandise or services from the manufacturers to the end customers. This channel may consist of producers, distributors, wholesalers, and retailers.

Distributors are the companies that purchase and sell on their own account however tend to deal in the goods of solely specific manufacturers.

Distributors are the companies that purchase and sell on their own account however tend to deal in the goods of solely specific manufacturers.

Divest is a technique based on the Boston Group Matrix. Here the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (for example investing in the more ...

Divest is a technique based on the Boston Group Matrix. Here the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (for example investing in the more Read article →