Glossary

Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.  

Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.  

Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.

Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.

Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog ...

Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog Read article →

Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to ...

Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to Read article →

A distribution channel is the network of organizations necessary to distribute merchandise or services from the manufacturers to the end customers. This channel may consist of producers, distributors, wholesalers, and retailers.

A distribution channel is the network of organizations necessary to distribute merchandise or services from the manufacturers to the end customers. This channel may consist of producers, distributors, wholesalers, and retailers.

Distributors are the companies that purchase and sell on their own account however tend to deal in the goods of solely specific manufacturers.

Distributors are the companies that purchase and sell on their own account however tend to deal in the goods of solely specific manufacturers.

Divest is a technique based on the Boston Group Matrix. Here the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (for example investing in the more ...

Divest is a technique based on the Boston Group Matrix. Here the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (for example investing in the more Read article →

Dogs is a term utilized in the Boston Group Matrix. Unsurprisingly, the term “dogs” refers to businesses or products that have a low relative share in unattractive, low-growth markets. Dogs could generate enough money to break even, ...

Dogs is a term utilized in the Boston Group Matrix. Unsurprisingly, the term “dogs” refers to businesses or products that have a low relative share in unattractive, low-growth markets. Dogs could generate enough money to break even, Read article →

Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous ...

Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous Read article →

The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. ...

The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. Read article →