Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page ...
Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page Read article →
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try ...
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try Read article →
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article →
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of Read article →
Definition: A shopping cart is used to create an items catalog to make online Ordering accessible for users in which customers can add, remove, or buy products. Information: Shopping carts are available as part of a hosted ...
Definition: A shopping cart is used to create an items catalog to make online Ordering accessible for users in which customers can add, remove, or buy products. Information: Shopping carts are available as part of a hosted Read article →
Definition: SERP is linked with a page of search engine listing, normally the organic result of the First page. Information: Webmaster forums generally carry this acronym in which typing the long-form is too time-consuming. This is normally ...
Definition: SERP is linked with a page of search engine listing, normally the organic result of the First page. Information: Webmaster forums generally carry this acronym in which typing the long-form is too time-consuming. This is normally Read article →
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article →
Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several ...
Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several Read article →
Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. ...
Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. Read article →
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising ...
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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