Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. ...
Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. Read article →
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based ...
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based Read article →
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with ...
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with Read article →
Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the ...
Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the Read article →
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At ...
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At Read article →
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration ...
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration Read article →
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article →
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly Read article →
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, ...
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, Read article →
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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