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Glossary

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article

Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or ...

Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or Read article

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and ...

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and Read article

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device ...

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device Read article

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article