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Glossary

Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration ...

Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration Read article

Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. ...

Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. Read article

Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several ...

Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several Read article

Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after ...

Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after Read article

Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater ...

Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article

Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception ...

Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception Read article

Definition: Domain Name refers to the section of an entity displayed on the Internet. Information: There are several stages of domains. Models of the different stages are listed below: Top-level (TLD) – .com, .net, .org, .Edu, .gov 2nd-level – business, shopping, ...

Definition: Domain Name refers to the section of an entity displayed on the Internet. Information: There are several stages of domains. Models of the different stages are listed below: Top-level (TLD) – .com, .net, .org, .Edu, .gov 2nd-level – business, shopping, Read article

Definition: Disintermediation refers to the termination of agents in the supply chain, which suggests “cutting out the middlemen.” Information: Numerous people used the network economy to terminate middle agents, facilitating a straight route from the manufacturer to ...

Definition: Disintermediation refers to the termination of agents in the supply chain, which suggests “cutting out the middlemen.” Information: Numerous people used the network economy to terminate middle agents, facilitating a straight route from the manufacturer to Read article

Definition: Meta description or Description tag is an HTML tag utilized by Web page creators to render information about search engine listings. Information: The META information tag resides within a specific portion of the Web page (above ...

Definition: Meta description or Description tag is an HTML tag utilized by Web page creators to render information about search engine listings. Information: The META information tag resides within a specific portion of the Web page (above Read article

Definition: The deep web is the part of the Web that is unattainable by Web search engines. Information: The invisible Web can seem strange, though users do come across it frequently, without consciously being aware of it. ...

Definition: The deep web is the part of the Web that is unattainable by Web search engines. Information: The invisible Web can seem strange, though users do come across it frequently, without consciously being aware of it. Read article