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Online Advertising Glossary

Definition: A splash page refers to a branding page that appears just before the home page of a site. Information: Splash pages are graphic-intensive pages that display before the main home page. A few of these pages ...

Definition: A splash page refers to a branding page that appears just before the home page of a site. Information: Splash pages are graphic-intensive pages that display before the main home page. A few of these pages Read article

Definition: A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner. Information: Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths ...

Definition: A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner. Information: Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths Read article

Definition: Site search refers to the search functionality that is distinct to an individual site. Information: Site search can cause the experience of a user to be comfortable or uncomfortable. Better search outcomes can assist in gaining ...

Definition: Site search refers to the search functionality that is distinct to an individual site. Information: Site search can cause the experience of a user to be comfortable or uncomfortable. Better search outcomes can assist in gaining Read article

Definition: Spam refers to irrelevant marketing messages of low value. Information: The meaning of the term spam is intentionally imprecise as every individual has a different definition of the mentioned expression. As it is said, what spam ...

Definition: Spam refers to irrelevant marketing messages of low value. Information: The meaning of the term spam is intentionally imprecise as every individual has a different definition of the mentioned expression. As it is said, what spam Read article

Definition: Social networking refers to the process of producing, developing, and nourishing virtual societies and relations among individuals online. Information: Social networking permits like-minded people to stay in contact with each other by making use of sites ...

Definition: Social networking refers to the process of producing, developing, and nourishing virtual societies and relations among individuals online. Information: Social networking permits like-minded people to stay in contact with each other by making use of sites Read article