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Online Advertising Glossary

Definition: The term Top 10 refers to the top ten search engine results for a distinct search phrase. Information: Distinctly, a Top 10 is rarely applicable in terms of directing Web site traffic. A few details are ...

Definition: The term Top 10 refers to the top ten search engine results for a distinct search phrase. Information: Distinctly, a Top 10 is rarely applicable in terms of directing Web site traffic. A few details are Read article

Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth ...

Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth Read article

Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. ...

Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. Read article

Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. ...

Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. Read article

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article

Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several ...

Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several Read article

Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. ...

Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. Read article

“We’re a full service digital agency” – I’ve heard it so many times. But search for a definition of what this mysterious “full service” actually means and you won’t be ...

“We’re a full service digital agency” – I’ve heard it so many times. But search for a definition of what this mysterious “full service” actually means and you won’t be Read article

Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a ...

Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a Read article

Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising ...

Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising Read article