Definition As compared to earlier conventional formats, Rich Media provides an enhanced user experience. Information It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing ...
Definition As compared to earlier conventional formats, Rich Media provides an enhanced user experience. Information It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing Read article →
Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it ...
Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it Read article →
Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower ...
Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower Read article →
Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...
Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower Read article →
Definition: It is a process in which targeted keywords are chosen related to the particular website so that the website appears on search engines when a particular keyword is searched by the user. Information: SEO, as well ...
Definition: It is a process in which targeted keywords are chosen related to the particular website so that the website appears on search engines when a particular keyword is searched by the user. Information: SEO, as well Read article →
Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming ...
Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming Read article →
Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page ...
Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page Read article →
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try ...
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try Read article →
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article →
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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