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Online Advertising Glossary

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article

Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. ...

Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. Read article

Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads ...

Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads Read article

Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked ...

Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked Read article

Definition: A website containing a suite of most-accessed services, and serve as a starting point and frequent gateway to the browser or the specific niche topic. Information: Usually, services like search engine directories, emails, news, stock quotes, ...

Definition: A website containing a suite of most-accessed services, and serve as a starting point and frequent gateway to the browser or the specific niche topic. Information: Usually, services like search engine directories, emails, news, stock quotes, Read article

Definition It is a coded professional theme that one needs to pay to get access to. Information Basically, it doesn’t need to say that a free WordPress theme doesn’t cost you money and a premium theme does. ...

Definition It is a coded professional theme that one needs to pay to get access to. Information Basically, it doesn’t need to say that a free WordPress theme doesn’t cost you money and a premium theme does. Read article

Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate ...

Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate Read article

Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical ...

Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical Read article

Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are ...

Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are Read article

Definition The total days in which an affiliate can expect to gain a conversion commission (lead or purchase) through a referred website visitors. Information If 45 return days are promised by an affiliate program, the advertiser can ...

Definition The total days in which an affiliate can expect to gain a conversion commission (lead or purchase) through a referred website visitors. Information If 45 return days are promised by an affiliate program, the advertiser can Read article


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