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Online Advertising Glossary

Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, ...

Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, Read article

Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria ...

Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria Read article

Definition: Link checker refers to the tools utilized for evaluating broken hyperlinks.   Information: Link checking is one of the main features for site management - maintenance that is required to keep a site updated. A broken hyperlink ...

Definition: Link checker refers to the tools utilized for evaluating broken hyperlinks.   Information: Link checking is one of the main features for site management - maintenance that is required to keep a site updated. A broken hyperlink Read article

Definition: Link-building refers to the enhanced number of inbound links towards a website through a method that will improve rankings for search engines. Information: It is a way to enhance a page's search ranking for a specified ...

Definition: Link-building refers to the enhanced number of inbound links towards a website through a method that will improve rankings for search engines. Information: It is a way to enhance a page's search ranking for a specified Read article

Definition: When keywords are overused in an unnatural manner on a webpage for the purpose of search engine optimization. Information: Webpages are ranked by search engines depending on their connection to a particular keyword entry. Earlier, such ...

Definition: When keywords are overused in an unnatural manner on a webpage for the purpose of search engine optimization. Information: Webpages are ranked by search engines depending on their connection to a particular keyword entry. Earlier, such Read article

Definition: The META tag is employed to assist in describing a web page’s main keyword/s. Information: Earlier, extra information was provided by the META keywords tag (shortly, keyword tag) regarding a page (metadata). In theory, it worked. ...

Definition: The META tag is employed to assist in describing a web page’s main keyword/s. Information: Earlier, extra information was provided by the META keywords tag (shortly, keyword tag) regarding a page (metadata). In theory, it worked. Read article

Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking ...

Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking Read article

Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook ...

Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook Read article

Definition: When making a search, this is the main word used in it. Information: Keywords are employed by people when searching for something on the web. They show what the searcher intends to explore. Most online advertisers ...

Definition: When making a search, this is the main word used in it. Information: Keywords are employed by people when searching for something on the web. They show what the searcher intends to explore. Most online advertisers Read article

Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually ...

Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually Read article


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