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Online Advertising Glossary

Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or ...

Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or Read article

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of ...

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of Read article

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article

Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role ...

Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role Read article

A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, ...

A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, Read article