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Glossary

User agent spoofing is defined as the replacement of the user agent string sent by your browser as an HTTP header with a string that contains another character. The users ...

User agent spoofing is defined as the replacement of the user agent string sent by your browser as an HTTP header with a string that contains another character. The users Read article

Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.  

Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.  

Definition: A URL refers to the whereabouts of a resource on the Internet. Information: A URL is known as a universal resource locator that involves a protocol (ex. HTTP, FTP), the domain name (or IP address), and ...

Definition: A URL refers to the whereabouts of a resource on the Internet. Information: A URL is known as a universal resource locator that involves a protocol (ex. HTTP, FTP), the domain name (or IP address), and Read article

Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites ...

Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites Read article

Definition: Under-delivery refers to the outcomes of lesser delivery impressions, users, and conversions than the initial amount agreed for a certain period. Information: Under-delivery can be a consequence of several occurrences. A website or any other network ...

Definition: Under-delivery refers to the outcomes of lesser delivery impressions, users, and conversions than the initial amount agreed for a certain period. Information: Under-delivery can be a consequence of several occurrences. A website or any other network Read article