Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Rug Pull A rug pull is the kind of situation where the developers not only leave a project behind but take the money of the investors as well. What does ...
Rug Pull A rug pull is the kind of situation where the developers not only leave a project behind but take the money of the investors as well. What does Read article →
Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. ...
Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. Read article →
Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate ...
Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate Read article →
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical ...
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical Read article →
Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are ...
Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are Read article →
Definition The total days in which an affiliate can expect to gain a conversion commission (lead or purchase) through a referred website visitors. Information If 45 return days are promised by an affiliate program, the advertiser can ...
Definition The total days in which an affiliate can expect to gain a conversion commission (lead or purchase) through a referred website visitors. Information If 45 return days are promised by an affiliate program, the advertiser can Read article →
Definition As compared to earlier conventional formats, Rich Media provides an enhanced user experience. Information It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing ...
Definition As compared to earlier conventional formats, Rich Media provides an enhanced user experience. Information It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing Read article →
Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it ...
Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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