Website&UX Design

At first, it might seem that designing a website is an easy task. We visit dozens of websites every day, would it be even that difficult to design one? It is very challenging to design a website that will help to attract new customers and will allow your business to grow and expand. But is website design exactly? What should we know when designing a website? And what about UX design? What is it and why do we need it?

We understand that it may be confusing. But do not worry, we prepared for you a simple and detailed description of everything you should know about website and UX design.

What is website design?

Web design is responsible for the overall appearance of a website. It is the process of designing and developing the parts of your web page, such as structure and layout, as well as photos, colours, fonts, and graphics.
To produce the final version of a website, web design includes many different elements, including user experience design, search engine optimization (SEO), graphic design, interface design, and content development. These components determine how a website looks, functions, and feels on different devices.
Web designers use your ideas to create a prototype of your future website that displays how it will operate. The creative side of creating a website is handled by web designers.
Web developers take the mock-up your web designer created and transform it into a coding language so it can be shown on the web. They are sometimes referred to as engineers or coders. They create widgets and other tools specifically for websites to make them usable.
Your website’s user-friendliness is ensured by a user experience developer or UX developer. They use their technical expertise and creative talents to build websites that draw in and retain visitors.

Why is web design important?

No one can question the fact the first impression is very vital. If potential clients look up your brand on the internet and discover nothing, they could assume you’ve shut down. They’ll think you don’t care about your business or goods if they seek and find anything below standard. By getting your web design right, you can ensure that every interaction that starts on your website is a positive one.

Tools for web design

Using a desktop application or a website builder are the two primary methods for creating websites. The choice of a tool will be highly influenced by the size of your team, your budget, the kind of site you want to construct, and its technical specifications.

• Desktop apps. Designers must develop their designs for desktop apps and transmit them to a development team so they may be turned into code. Photoshop and Sketch are the most often used desktop applications for website design. This is usually the norm for big and/or complicated websites since it enables the designer to concentrate on the overall aesthetic while delegating all technical difficulties to the development team. Unfortunately, because numerous resources, skill sets, and team members are needed, this process may be costly and time-consuming.
• Website Builders. Today’s market is flooded with website builders that provide a variety of features and services. Many popular website builders offer a variety of template selections, design options, prices, and editing experiences. Make sure to research, test out free trials, and decide which platform best suits the requirements of your website.
  Website builders produce responsive or adaptive websites, each of which offers a unique construction experience. Understanding the possibilities and restrictions of various website design tools is crucial if you don’t know how to code. For instance, while being the most popular website platform, WordPress is not well-liked among graphic designers due to its few customization choices. Determine your website’s requirements before you start creating it: Do you intend to create a photo gallery? How frequently will your website be updated? Select a website builder that will enable you to successfully achieve those objectives.

Website design elements

It’s crucial to take both the website’s aesthetic and functionality into account while creating it. The usability of your website is determined by factors like a simple user interface, proper use of visuals and pictures, well-written and strategically placed content, and a colour scheme. The performance of your website includes its loading time, ranking in searches, searchability, and capacity to draw in visitors.

Visual elements

• Fonts. Pick a font that works well with your design as a whole. The font on your website should complement the colour scheme, visuals, and pictures on it while also enhancing its overall tone.
• Layout. The usability and functionality of your site will be significantly influenced by how you opt to organize your content. There are a few key ideas to bear in mind while selecting a layout, but there are no set guidelines to follow. Avoid selecting an overly exciting layout that can distract from the ideas you want to deliver and keep in mind the demands of your target audience.
• Colours. One of the most crucial factors to take into account when developing a website is the use of colours. Integrate your brand’s colour palette with the ideas you want to send to your audience.
• Shapes. Using visual components in web design may help with the overall aesthetic of the site and with the smooth integration of text and pictures. The attention of your site’s visitors may be directed by combining pleasing colours and forms.

Functional elements

• User interactions. Depending on the device, your web page users can interact with it in several different ways (clicking, typing, scrolling, etc.). The finest website designs make these interactions simple which makes the visitors feel like they are in control.
• Navigation. One of the key factors in determining whether your website is operating effectively is its navigation. Depending on your target audience, your navigation may have several functions, including facilitating the identification of your site’s features by new users, enabling quick access to your page for regular visitors, and enhancing the user experience for all visitors.
• Animations. Numerous online animation techniques exist that can draw viewers’ attention to your design and encourage interaction with your website. The addition of “like” buttons or forms, for instance, helps keep website visitors interested.

What is UX design?

UX design is the process of designing goods (either physical or digital) that are practical, simple to use, and enjoyable to interact with. Any interaction a person has with a product or service is referred to as the user experience or UX. Every component that affects this experience is taken into account in UX design, as well as the user’s feelings and how simple it is for them to accomplish their intended task. This might include everything from how a physical item feels in your hands to how simple the internet checkout procedure is.

Why is UX design important?

Simply stated, UX is significant because it intends to meet user demands. It aims to provide satisfying experiences that maintain customers’ loyalty to the good or service. Furthermore, a meaningful user experience makes it possible for businesses to define client journeys that are most beneficial for company success.

The difference between a UX and a UI designer

UI design is different from UX because it puts a greater emphasis on human-computer interaction. Ui designers are purely concerned with the user interface of a product; they are not concerned with how information flows across interfaces or how the experience affects the user.
User experience design and user interface design are closely related. UX and UI designers work together to perform user research, evaluate usability, and test designs often to correct any flaws.
A UI designer typically has some knowledge of both visual design and front-end development. While a UX designer will concentrate on every aspect of the user experience, a UI designer concentrate on the visual components.

UX design disciplines

UX design can be divided into the following disciplines: Interaction Design (IxD), Information Architecture (IA), Experience Strategy (ExS) and User Research (UR).

• Interaction Design (IxD). All interactive features, including buttons, page transitions, and animations, are taken into account while designing interaction with a system. The goal of interaction designers is to provide simple designs that make it simple for users to carry out essential tasks and operations.
• Information Architecture (IA). The discipline of arranging data and content in a meaningful and approachable fashion is known as information architecture. This is essential for assisting the consumer in exploring a product. Information architects take into account the relationships between various types of content while determining the IA of any particular product.
• Experience Strategy (ExS). UX design is not only about the customer; it also has significant benefits for the company selling the good or service. The goal of experience strategy is to create a comprehensive business plan that takes into account both the demands of the organization and the customers.
• User Research (UR). Finding a problem and developing a solution are the two main components of UX design. In-depth research and feedback from current or future consumers are required for this.
  To comprehend the demands and goals of the end user, UX designers will launch surveys, carry out interviews and usability testing, and construct user personas. To make wise design decisions, they collect both quantitative and qualitative data.