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Google Analytics

Are noscript tags GDPR and CCPA Compliant? No, noscript tags are not GDPR or CCPA compliant by default. These tags are designed to function when JavaScript is disabled, meaning they ...

Are noscript tags GDPR and CCPA Compliant? No, noscript tags are not GDPR or CCPA compliant by default. These tags are designed to function when JavaScript is disabled, meaning they Read article

In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I ...

In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I Read article

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics ...

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics Read article

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie ...

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie Read article

Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing ...

Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing Read article

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter ...

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter Read article