Digital Marketing

In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I ...

In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I Read article →

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if ...

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if Read article →

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article →

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article →

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article →

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device ...

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device Read article →

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article →

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article →

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article →

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →