Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed ...
Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed Read article →
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on ...
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on Read article →
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona ...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona Read article →
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve ...
Below is the answer and explanation for you’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? You’d like to improve Read article →
Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number ...
Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number Read article →
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company ...
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company Read article →
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the ...
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the Read article →
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place ...
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place Read article →
Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 ...
Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 Read article →
Below is the answer and explanation for fill in the blank: a is a shortcut to other pages on your site or elsewhere on the web. Fill in the blank: a is a shortcut to other pages ...
Below is the answer and explanation for fill in the blank: a is a shortcut to other pages on your site or elsewhere on the web. Fill in the blank: a is a shortcut to other pages Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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